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街拍丰满

La Festa Fista热销掀起了中档车市场的风潮

????下载APP 阅读本文更深度报道  如今,国内中级车市场已经朝着全面年轻化的趋势发展,中高级车市场也不断调整定位,紧跟队形相互衔接。这足以看出,汽车品牌对于未来销量的期望,都不约而同将宝押在80、90后消费群体。  不可否认,消费者年龄与购车需求的快速变化,让中级车产品逐步走向快速研发。缺乏个性,产品陷入同质化竞争愈发激烈,如何跳出同质化,已经成为汽车产品深入人心一击必杀的关键。  LA FESTA菲斯塔用轿跑风开启中级车新消费  目前,国内的主流中级车产品,可以归类为两种类型,一种注重动力体验的革新,为消费者带来运动驾驶乐趣;一些品牌则是以顾家需求为主,主打舒适性,不追求以操控取胜。所以就形成当下中级车市场,一边是以小排量增压为主,另一半则是守住传统的自然吸气阵营。但在车型需求创新方面,却乏善可陈。而LA FESTA菲斯塔的成功,则是充分挖掘当下消费心理学,并通过分析当下的中级车主流品牌特点,通过轿跑风打造属于自身的亮点IP。  当然,国内的中级车市场,也出现过一些主打“轿跑”风的车型。大众凌渡,虽然向轿跑风靠拢,但没有很好的将产品设计的优势拔高,采用轿跑设计,更多是避免与兄弟车型速腾产品重叠。凌渡还是以大众模块化设计为主,设计风格较为呆板,虽然采用了轿跑理念,但在产品个性化打造上,并不能带给消费者惊艳感。思域有一些轿跑的设计,但在整车外观高级感的体现,为了拉开与雅阁的定位差距,表现中规中矩。  LA FESTA菲斯塔整车设计的高级感,都来源于现代全球最新的Sensuous Sportiness设计理念,体现“流动的视觉盛宴”的设计美学。整车以灵感来自鸟巢的侧身线条、修长的引擎盖线条以及黄金分割比例的结构,塑造出独具魅力的外观造型。对于一款中级车产品,能注入如此之多的设计元素,在国内也是鲜有的。  很多消费者都担心轿跑风格看上去很美,却会影响乘坐体验。LA FESTA菲斯塔作为一款轿跑风的中级车,相比竞品车型,通过整车头部空间提升,增加了后排乘坐舒适性,整车长度相比竞品车型更为修长舒展,体现出低重心的运动感。通过更高的高度与更长的车身,解决了头部空间,和车身比例的矛盾,优于竞品车型。  可以看出,在整车设计、动力特性、驾驶模式,LA FESTA菲斯塔拥有更豪华的设计体现。面对年轻消费者追求的高级感、动力性、驾驶感受三个重要购车维度,LA FESTA菲斯塔都完全“配齐”。除了综合性能的优势强于竞品,LA FESTA菲斯塔的“轿跑风”,更开辟了中级车全新的设计趋势,也为同级产品树立了车型定位升级的有益参考。  LA FESTA菲斯塔的热销,不但是产品的创新,更是对同质化竞争的一次革新。它让我们看到,一款在快消时代主打高端精品化路线的车型,也依然能获得消费者认可。同时打破现有车型产品上的垄断,让新的设计不断为中级车市场注入活力,也是LA FESTA菲斯塔为我们带来的全新体验。  作为运动车型,就不能不谈操控与动力。LA FESTA菲斯塔拥有运动调校的驾驶模式,以及280 TGDi高性能动力总成。在运动综合性能上,相比思域的1.5T,凌渡的1.4T拥有压倒性优势。而在驾驶模式的选择上,LA FESTA菲斯塔除了提供ECO、SPORT、COMFORT等模式,还新增SMART模式,能通过AI技术实时自动对驾驶模式进行调整,让运动驾驶的氛围营造更为专业。  在动力总成上,LA FESTA菲斯塔采用中置高压缸内直喷,思域和凌渡的采用传统的侧置直喷。在喷射方式上,LA FESTA菲斯塔拥有更高的燃烧混合度,增加了动力输出的表现,大幅避免积碳的产生。所以,在百米加速PK当中,LA FESTA菲斯塔能凭借良好的动力特性,以7.6秒的百公里加速秒杀“超跑”思域,将7秒加速俱乐部的成绩再次刷新。  抓住消费心理,营造暖心高级感  大部分消费者都会吐槽很多关注的车型,外观看起来还不错,但是进入车内就有种虎头蛇尾的感觉。同级车型当中,凌渡采用模块化大众设计,内饰和朗逸以及速腾相比大同小异;思域在用料高级感上缺乏诚意。  LA FESTA菲斯塔通过“利剑”设计灵感的内饰,中央饱满、两端锋利,倾斜于驾驶员的中控,充分展现了LA FESTA菲斯塔如战斗机般的视觉冲击与动感。在运动视觉感官的营造上,LA FESTA菲斯塔相比凌渡、思域等车型更为完整,兼顾了设计感与高级感。  作为越级之作,LA FESTA菲斯塔在配置上同样刷新同级车标准。在15万级别主销车型上。LA FESTA菲斯塔相比竞品车型,做到了豪华配置、科技配置、舒适配置的标配。其中,座椅加热在凌渡的高配车型才会提供,在思域则全系没有。自适应巡航系统,在主销价位区间内,LA FESTA菲斯塔实现了标配。而竞品车型为了增加顶配车型的销量份额,大部分配置都没有在主销价位车型出现,这不得不说是一个遗憾。  当下,智能化驾驶成为很多车型的新亮点。LA FESTA菲斯塔搭载Hyundai Smart Sense“智心合一”系统,它融合9大功能,帮助驾驶者提升驾车安全性。凌渡在售价接近LA FESTA菲斯塔的车型上并没有提供此类配置,只有顶配车型增加了ACC选装。思域也是在贵出将近2万的顶配车型才提供这些配置,但综合来看两款竞品车型的智能化主动安全系统,都不及LA FESTA菲斯塔的完善。LA FESTA菲斯塔还额外增加驾驶员疲劳提醒DAW、以及后方交叉碰撞警示RCCW。  在多媒体体验上,LA FESTA菲斯塔又再次将竞品抛在身后!拥有10.25英寸的大屏幕,凌渡仅提供6.5寸的小屏幕还不具备车联网功能,思域的7寸屏幕中规中矩,但遗憾的是既不提供车联网也不支持Carplay。LA FESTA菲斯塔采用百度智能网联2.0系统,在车联网与智能人机交互上,大幅领先竞品车型。  LA FESTA菲斯塔的智能车联网系统,可以实现情景化人机语音交互,当用户说“我困了”之后,系统将打开车窗(部分)、天窗,调整空调至外循环,同时播放欢快的音乐,缓解用户疲惫的驾驶状态。同时,可语音控制更多功能,除导航、多媒体播放、空调外,还可控制车窗、后尾门等。  设计惊艳之余更缩短了消费者购车的距离感  当然,作为一款综合性能全面,设计个性突出的中级车型,更注重营造用户口碑。LA FESTA菲斯塔为消费提供了多种低门槛购车选项。面对LA FESTA菲斯塔如此之多的诱惑力,也依然提供0利率、0月供,让购车的距离感一下子拉近了很多!同时,5000元置换补贴,也进一步唤起消费者的换购欲望;买车就送2000元商业保险的福利,也让整车的落地质价比再次升级;同时,智能化的互联系统也能凭借会员资格,免费使用流量。  面对新动力(310328)、新车型,消费者难免会被互联网上的“经验之谈”所误导。显然北京现代也考虑到这些问题,对于LA FESTA菲斯塔的整车质保,提供高于业界的5年10万公里的超长质保,给消费者吃下一颗“定心丸”。相比竞品车型提供的两年不限里程,或者三年十万公里质保政策,更是让整车的体验价值跃升。  红点观察  一款全新车型如何立足现有市场,树立自身的消费趋势,打破现有产品规则?  LA FESTA菲斯塔已经完美诠释了这个话题,它凭借超越现有中级车标准的产品力,体现出一款车型优势完全高于同级时的“触顶效应”。让大家对中级车的产品需求再次升级到新高度,也同时体现中级车产品创新个性化的可行性。  随着当前LA FESTA菲斯塔持续热销,我们相信它实现连续月销过万、甚至突破1.5万辆不是梦,它将会是中级车市场又一款现象级车型。  End.本文首发于微信公众号:车市红点。文章内容属作者个人观点,不代表网立场。投资者据此操作,风险请自担。

xia zai APP yue du ben wen geng shen du bao dao   ru jin, guo nei zhong ji che shi chang yi jing chao zhe quan mian nian qing hua de qu shi fa zhan, zhong gao ji che shi chang ye bu duan tiao zheng ding wei, jin gen dui xing xiang hu xian jie. zhe zu yi kan chu, qi che pin pai dui yu wei lai xiao liang de qi wang, dou bu yue er tong jiang bao ya zai 80 90 hou xiao fei qun ti.   bu ke fou ren, xiao fei zhe nian ling yu gou che xu qiu de kuai su bian hua, rang zhong ji che chan pin zhu bu zou xiang kuai su yan fa. que fa ge xing, chan pin xian ru tong zhi hua jing zheng yu fa ji lie, ru he tiao chu tong zhi hua, yi jing cheng wei qi che chan pin shen ru ren xin yi ji bi sha de guan jian.   LA FESTA fei si ta yong jiao pao feng kai qi zhong ji che xin xiao fei   mu qian, guo nei de zhu liu zhong ji che chan pin, ke yi gui lei wei liang zhong lei xing, yi zhong zhu zhong dong li ti yan de ge xin, wei xiao fei zhe dai lai yun dong jia shi le qu yi xie pin pai ze shi yi gu jia xu qiu wei zhu, zhu da shu shi xing, bu zhui qiu yi cao kong qu sheng. suo yi jiu xing cheng dang xia zhong ji che shi chang, yi bian shi yi xiao pai liang zeng ya wei zhu, ling yi ban ze shi shou zhu chuan tong de zi ran xi qi zhen ying. dan zai che xing xu qiu chuang xin fang mian, que fa shan ke chen. er LA FESTA fei si ta de cheng gong, ze shi chong fen wa jue dang xia xiao fei xin li xue, bing tong guo fen xi dang xia de zhong ji che zhu liu pin pai te dian, tong guo jiao pao feng da zao shu yu zi shen de liang dian IP.   dang ran, guo nei de zhong ji che shi chang, ye chu xian guo yi xie zhu da" jiao pao" feng de che xing. da zhong ling du, sui ran xiang jiao pao feng kao long, dan mei you hen hao de jiang chan pin she ji de you shi ba gao, cai yong jiao pao she ji, geng duo shi bi mian yu xiong di che xing su teng chan pin chong die. ling du hai shi yi da zhong mo kuai hua she ji wei zhu, she ji feng ge jiao wei dai ban, sui ran cai yong le jiao pao li nian, dan zai chan pin ge xing hua da zao shang, bing bu neng dai gei xiao fei zhe jing yan gan. si yu you yi xie jiao pao de she ji, dan zai zheng che wai guan gao ji gan de ti xian, wei le la kai yu ya ge de ding wei cha ju, biao xian zhong gui zhong ju.   LA FESTA fei si ta zheng che she ji de gao ji gan, dou lai yuan yu xian dai quan qiu zui xin de Sensuous Sportiness she ji li nian, ti xian" liu dong de shi jue sheng yan" de she ji mei xue. zheng che yi ling gan lai zi niao chao de ce shen xian tiao xiu chang de yin qing gai xian tiao yi ji huang jin fen ge bi li de jie gou, su zao chu du ju mei li de wai guan zao xing. dui yu yi kuan zhong ji che chan pin, neng zhu ru ru ci zhi duo de she ji yuan su, zai guo nei ye shi xian you de.   hen duo xiao fei zhe dou dan xin jiao pao feng ge kan shang qu hen mei, que hui ying xiang cheng zuo ti yan. LA FESTA fei si ta zuo wei yi kuan jiao pao feng de zhong ji che, xiang bi jing pin che xing, tong guo zheng che tou bu kong jian ti sheng, zeng jia le hou pai cheng zuo shu shi xing, zheng che chang du xiang bi jing pin che xing geng wei xiu chang shu zhan, ti xian chu di zhong xin de yun dong gan. tong guo geng gao de gao du yu geng zhang de che shen, jie jue le tou bu kong jian, he che shen bi li de mao dun, you yu jing pin che xing.   ke yi kan chu, zai zheng che she ji dong li te xing jia shi mo shi, LA FESTA fei si ta yong you geng hao hua de she ji ti xian. mian dui nian qing xiao fei zhe zhui qiu de gao ji gan dong li xing jia shi gan shou san ge zhong yao gou che wei du, LA FESTA fei si ta dou wan quan" pei qi". chu le zong he xing neng de you shi qiang yu jing pin, LA FESTA fei si ta de" jiao pao feng", geng kai pi le zhong ji che quan xin de she ji qu shi, ye wei tong ji chan pin shu li le che xing ding wei sheng ji de you yi can kao.   LA FESTA fei si ta de re xiao, bu dan shi chan pin de chuang xin, geng shi dui tong zhi hua jing zheng de yi ci ge xin. ta rang wo men kan dao, yi kuan zai kuai xiao shi dai zhu da gao duan jing pin hua lu xian de che xing, ye yi ran neng huo de xiao fei zhe ren ke. tong shi da po xian you che xing chan pin shang de long duan, rang xin de she ji bu duan wei zhong ji che shi chang zhu ru huo li, ye shi LA FESTA fei si ta wei wo men dai lai de quan xin ti yan.   zuo wei yun dong che xing, jiu bu neng bu tan cao kong yu dong li. LA FESTA fei si ta yong you yun dong diao xiao de jia shi mo shi, yi ji 280 TGDi gao xing neng dong li zong cheng. zai yun dong zong he xing neng shang, xiang bi si yu de 1. 5T, ling du de 1. 4T yong you ya dao xing you shi. er zai jia shi mo shi de xuan ze shang, LA FESTA fei si ta chu le ti gong ECO SPORT COMFORT deng mo shi, hai xin zeng SMART mo shi, neng tong guo AI ji shu shi shi zi dong dui jia shi mo shi jin xing tiao zheng, rang yun dong jia shi de fen wei ying zao geng wei zhuan ye.   zai dong li zong cheng shang, LA FESTA fei si ta cai yong zhong zhi gao ya gang nei zhi pen, si yu he ling du de cai yong chuan tong de ce zhi zhi pen. zai pen she fang shi shang, LA FESTA fei si ta yong you geng gao de ran shao hun he du, zeng jia le dong li shu chu de biao xian, da fu bi mian ji tan de chan sheng. suo yi, zai bai mi jia su PK dang zhong, LA FESTA fei si ta neng ping jie liang hao de dong li te xing, yi 7. 6 miao de bai gong li jia su miao sha" chao pao" si yu, jiang 7 miao jia su ju le bu de cheng ji zai ci shua xin.   zhua zhu xiao fei xin li, ying zao nuan xin gao ji gan   da bu fen xiao fei zhe dou hui tu cao hen duo guan zhu de che xing, wai guan kan qi lai huan bu cuo, dan shi jin ru che nei jiu you zhong hu tou she wei de gan jue. tong ji che xing dang zhong, ling du cai yong mo kuai hua da zhong she ji, nei shi he lang yi yi ji su teng xiang bi da tong xiao yi si yu zai yong liao gao ji gan shang que fa cheng yi.   LA FESTA fei si ta tong guo" li jian" she ji ling gan de nei shi, zhong yang bao man liang duan feng li, qing xie yu jia shi yuan de zhong kong, chong fen zhan xian le LA FESTA fei si ta ru zhan dou ji ban de shi jue chong ji yu dong gan. zai yun dong shi jue gan guan de ying zao shang, LA FESTA fei si ta xiang bi ling du si yu deng che xing geng wei wan zheng, jian gu le she ji gan yu gao ji gan.   zuo wei yue ji zhi zuo, LA FESTA fei si ta zai pei zhi shang tong yang shua xin tong ji che biao zhun. zai 15 wan ji bie zhu xiao che xing shang. LA FESTA fei si ta xiang bi jing pin che xing, zuo dao le hao hua pei zhi ke ji pei zhi shu shi pei zhi de biao pei. qi zhong, zuo yi jia re zai ling du de gao pei che xing cai hui ti gong, zai si yu ze quan xi mei you. zi shi ying xun hang xi tong, zai zhu xiao jia wei qu jian nei, LA FESTA fei si ta shi xian le biao pei. er jing pin che xing wei le zeng jia ding pei che xing de xiao liang fen e, da bu fen pei zhi dou mei you zai zhu xiao jia wei che xing chu xian, zhe bu de bu shuo shi yi ge yi han.   dang xia, zhi neng hua jia shi cheng wei hen duo che xing de xin liang dian. LA FESTA fei si ta da zai Hyundai Smart Sense" zhi xin he yi" xi tong, ta rong he 9 da gong neng, bang zhu jia shi zhe ti sheng jia che an quan xing. ling du zai shou jia jie jin LA FESTA fei si ta de che xing shang bing mei you ti gong ci lei pei zhi, zhi you ding pei che xing zeng jia le ACC xuan zhuang. si yu ye shi zai gui chu jiang jin 2 wan de ding pei che xing cai ti gong zhei xie pei zhi, dan zong he lai kan liang kuan jing pin che xing de zhi neng hua zhu dong an quan xi tong, dou bu ji LA FESTA fei si ta de wan shan. LA FESTA fei si ta hai e wai zeng jia jia shi yuan pi lao ti xing DAW yi ji hou fang jiao cha peng zhuang jing shi RCCW.   zai duo mei ti ti yan shang, LA FESTA fei si ta you zai ci jiang jing pin pao zai shen hou! yong you 10. 25 ying cun de da ping mu, ling du jin ti gong 6. 5 cun de xiao ping mu hai bu ju bei che lian wang gong neng, si yu de 7 cun ping mu zhong gui zhong ju, dan yi han de shi ji bu ti gong che lian wang ye bu zhi chi Carplay. LA FESTA fei si ta cai yong bai du zhi neng wang lian 2. xi tong, zai che lian wang yu zhi neng ren ji jiao hu shang, da fu ling xian jing pin che xing.   LA FESTA fei si ta de zhi neng che lian wang xi tong, ke yi shi xian qing jing hua ren ji yu yin jiao hu, dang yong hu shuo" wo kun le" zhi hou, xi tong jiang da kai che chuang bu fen tian chuang, tiao zheng kong tiao zhi wai xun huan, tong shi bo fang huan kuai de yin yue, huan jie yong hu pi bei de jia shi zhuang tai. tong shi, ke yu yin kong zhi geng duo gong neng, chu dao hang duo mei ti bo fang kong tiao wai, hai ke kong zhi che chuang hou wei men deng.   she ji jing yan zhi yu geng suo duan le xiao fei zhe gou che de ju li gan   dang ran, zuo wei yi kuan zong he xing neng quan mian, she ji ge xing tu chu de zhong ji che xing, geng zhu zhong ying zao yong hu kou bei. LA FESTA fei si ta wei xiao fei ti gong le duo zhong di men kan gou che xuan xiang. mian dui LA FESTA fei si ta ru ci zhi duo de you huo li, ye yi ran ti gong li lv yue gong, rang gou che de ju li gan yi xia zi la jin le hen duo! tong shi, 5000 yuan zhi huan bu tie, ye jin yi bu huan qi xiao fei zhe de huan gou yu wang mai che jiu song 2000 yuan shang ye bao xian de fu li, ye rang zheng che de luo di zhi jia bi zai ci sheng ji tong shi, zhi neng hua de hu lian xi tong ye neng ping jie hui yuan zi ge, mian fei shi yong liu liang.   mian dui xin dong li 310328 xin che xing, xiao fei zhe nan mian hui bei hu lian wang shang de" jing yan zhi tan" suo wu dao. xian ran bei jing xian dai ye kao lv dao zhei xie wen ti, dui yu LA FESTA fei si ta de zheng che zhi bao, ti gong gao yu ye jie de 5 nian 10 wan gong li de chao zhang zhi bao, gei xiao fei zhe chi xia yi ke" ding xin wan". xiang bi jing pin che xing ti gong de liang nian bu xian li cheng, huo zhe san nian shi wan gong li zhi bao zheng ce, geng shi rang zheng che de ti yan jia zhi yue sheng.   hong dian guan cha   yi kuan quan xin che xing ru he li zu xian you shi chang, shu li zi shen de xiao fei qu shi, da po xian you chan pin gui ze?   LA FESTA fei si ta yi jing wan mei quan shi le zhe ge hua ti, ta ping jie chao yue xian you zhong ji che biao zhun di chan pin li, ti xian chu yi kuan che xing you shi wan quan gao yu tong ji shi de" chu ding xiao ying". rang da jia dui zhong ji che de chan pin xu qiu zai ci sheng ji dao xin gao du, ye tong shi ti xian zhong ji che chan pin chuang xin ge xing hua de ke xing xing.   sui zhe dang qian LA FESTA fei si ta chi xu re xiao, wo men xiang xin ta shi xian lian xu yue xiao guo wan shen zhi tu po 1. 5 wan liang bu shi meng, ta jiang hui shi zhong ji che shi chang you yi kuan xian xiang ji che xing.   End. ben wen shou fa yu wei xin gong zhong hao: che shi hong dian. wen zhang nei rong shu zuo zhe ge ren guan dian, bu dai biao wang li chang. tou zi zhe ju ci cao zuo, feng xian qing zi dan.

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